Bert Fish Medical Center "shines a (pink) Light" on breast cancer awareness

Photo by Mark Steighner

Bert Fish Medical Center is "shining a light" on breast cancer with the use of pink exterior lighting throughout the month of October. The initiative is part of a month-long community outreach effort to raise awareness about the importance of early detection through mammograms.

NEW SMYRNA BEACH -- Bert Fish Medical Center is "shining a light" on breast cancer in an effort to raise awareness about the importance of early detection.

The hospital turned on its pink exterior on Monday, emitting a pink glow for all to see.

The lights will remain pink for the entire month of October to remind women to be proactive in their own health, as well as talk to their loved ones about the importance of annual mammograms. Aside from non-melanoma skin cancer, breast cancer is the most common form of cancer in women, accounting for nearly 1 in 4 cancers diagnosed in women living in the U.S.

The American Cancer Society estimates that approximately 200,000 women will be diagnosed with breast cancer and nearly 40,000 will die from breast cancer in 2010. Bert Fish Medical Center  is leading the way to encourage the community to learn more about breast cancer prevention and to get mammograms.

The hospital is hosting a Pink Party from 4 to 6 p.m. on Wednesday, Oct. 6 in the Schildecker Lobby featuring vendor and education booths. Dr. Avrohm Faber, general surgeon, will offer a lecture on breast diagnosis.

Attendees can also learn how to take advantage of a specially-discounted $99 mammogram screening or a $149 mammogram screening with bone densitometry (DEX) through Friday, Oct. 29.

A doctor's order is required for the mammogram.

The special price includes both the mammogram and radiologist report. The mammogram is digital and features "soft touch" technology for a more comfortable experience.

The Pink Party is one element of BFMC's unique campaign called "The Pink Army." The incentive-based engagement program rewards "soldiers" who help educate the Southeast Volusia community about the life-saving benefits of annual mammograms and vital cancer treatment resources available at the hospital.

The more people a "soldier" influences, the higher she or he will rise in the ranks. Participants also receive exciting prizes as they attend breast cancer education events.

Pink Army participants can also host their own Pink Parties to encourage breast cancer awareness. The Pink Army campaign ends Saturday, Oct. 23 after BFMC's team, "Pink Angel Fish", participates in the ACS' Making Strides Against Breast Cancer Walk.

For information on the Pink Army initiative, please go online:



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Henry Frederick is publisher of Headline Surfer®, the award-winning 24/7 internet newspaper serving the Daytona Beach-New Smyrna Beach / Sanford-Orlando metropolitan region via Florida's first around-the-clock newspaper was launched April 7, 2008, in New Smyrna Beach, initially as and Headline Surfer is a registered trademark of NSB News LLC. Headline Surfer® Publisher Henry Frederick, is recognized as one of Florida's top award-winning cops & courts reporters, who has received more awards for such coverage than any other reporter working in Central Florida. He's the top journalist in the Florida Press Club two years running with seven journalism awards for 15 breaking news and investigative stories, three blogs and top internet site. He's the only reporter to win awards for coverage of the Trayvon Martin slaying as well as the subsequent George Zimmerman murder trial acquittal in Sanford. He's also won state, regional and national journalism awards for his coverage of cops and courts fear 8 1/2 years at the Daytona Beach News-Journal, where he witnessed and reported on the execution of serial killer Aileen Wuornos and covered the civil trial brought by NASCAR legend Dale Earnhardt's widow to keep his autopsy files sealed. Before that before he covered cops & courts for Gannett Suburban Newspapers / The Journal News in Westchester and Rockland counties in New York, where he won a highly-coveted Associated Press Award for breaking news. Before launching the 24/7 internet newspaper in 2008, he was an award-winning city editor for the Taunton Daily Gazette, in his native Massachusetts for two years, winning a national investigative award on municipal corruption. The first of Frederick's three books, for which he has secured publishing rights, is called "Creepy Ass Cracker" (840 pages, Xlibris), which will hit bookstores in September. His second book, "Wrestling ReWind," is expected to be published in January 2015. The third book is not yet titled.
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